Design for the other 90%

https://i0.wp.com/www.rolexawards.com/special-feature/inventions/images/big-502.jpgHere’s a great exhibition that’s on in New York at the moment, that I sadly am only getting to read about – “The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
Among the genius ideas are the Q drum, a rolling water carrier that will save the backs of those having to haul water over long distances.

And this pick-up version of the classic carry-all African black bicycle. If you’ve ever seen the way a Kenyan can fit his entire family on a single bike and then weave through traffic, you’ll appreciate how practical, simple and necessary innovations like these are.
Check out more details of design for the other 90% here. There will always be more toys for rich people, but this is the real cutting edge of design.

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